Twitter Employees Embrace Meta’s Threads App, Challenging Elon Musk’s Dominance

Twitter Employees Embrace Meta's Threads App

In a surprising turn of events, a significant number of Twitter employees are flocking to Meta’s Threads app, sparking a potential shift in the social media landscape. As Meta, formerly Facebook, launched Threads as a direct competitor to Twitter, CEO Elon Musk wasted no time denouncing the platform, but it seems that some of his own employees have found solace in its features.

A recent random sampling of 133 current Twitter employees revealed that nearly a quarter of them are actively using Threads. The discovery raises questions about the loyalty and satisfaction of Twitter’s workforce, as they openly embrace a rival platform. Although some employees may merely be exploring the competition or seeking to understand the app’s functionalities, others have unabashedly praised Threads.

One Twitter employee, risking their job, stated on Threads, “I’m going to get fired for this, but I work at Twitter right now and have never really used it. Threads is just better. Here’s to a new world!” Another employee commended the seamless signup process, acknowledging the appeal of Threads from the very beginning.

Intriguingly, while some employees seemed to be on Threads out of curiosity or to keep an eye on the competition, others have used the platform as a means to vent frustrations or even criticize their boss. Several posts on Threads ridiculed Musk’s recent challenge to Meta CEO Mark Zuckerberg, while others humorously expressed concern about Musk’s reaction to the launch, suggesting that someone “check up on Elon.”

This shift in sentiment is not limited to Twitter’s current workforce. Even some of Musk’s formerly loyal acolytes have turned against him. Esther Crawford, a former product manager who had previously admired Musk’s draconian management style, has now become a vocal critic. On Threads, she expressed disappointment in Musk’s approach to Twitter and his creation of an echo chamber that stifles dissenting voices.

In response to Meta’s Threads launch, Twitter sent a letter to Zuckerberg accusing Meta of “unlawful misappropriation” of Twitter’s trade secrets and intellectual property. However, Meta swiftly denied these allegations, stating that none of its Threads engineering team members were former Twitter employees. Legal experts suggest that Twitter would face a challenging battle if they decide to pursue legal action against Meta.

The launch of Threads has been nothing short of a triumph for Meta. Within a remarkably short time, over 100 million users signed up for the app, making it the fastest-growing app in history to reach that milestone. As a consequence, Twitter experienced a 5 percent decrease in web traffic in the two days following Threads’ launch, according to CNBC.

Despite this initial success, Meta is not without its own controversies, including privacy concerns, challenges in combating disinformation, and allegations of negative effects on mental health, as seen with its subsidiary, Instagram.

With Twitter employees embracing Meta’s Threads app, the balance of power in the social media sphere may be poised for a substantial shift. As Musk’s influence is challenged within his own ranks, the future of Twitter and Meta’s competition will undoubtedly be an enthralling battle to witness in the coming months.

Twitter Employees Embrace Meta’s Threads App, Challenging Elon Musk’s Dominance

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