Meta’s Threads Launches Online, Taking Aim at Elon Musk’s X

Meta's Threads Launches Online, Taking Aim at Elon Musk's X

Meta’s Twitter-like platform, Threads, has seen rapid popularity since its launch in July. Now, Threads is expanding its reach to web users with the introduction of Threads.net. The website is gradually becoming accessible to users and also provides a link to download the mobile app.

As per a spokesperson from Meta, the web version of Threads will be progressively released to the general public in the coming days.

In the upcoming weeks, Meta intends to elevate the visual appeal of the web version, mirroring the aesthetics of the mobile app.

Threads gained rapid user adoption upon its release, but experienced a decline in growth and engagement during the subsequent week due to apparent limitations. In early August, Meta’s CEO, Mark Zuckerberg, disclosed the company’s intentions to introduce a web version of Threads and incorporate a search feature, demonstrating their commitment to enhancing the app’s appeal.

According to advertisers and influencers who shared their thoughts with CNBC, Threads would become a strong competitor to X (formerly known as Twitter) if it had additional features like a search tool and desktop accessibility. On X, influencers and power users often rely on the desktop version to post comments and share content throughout the day.

Concurrently, X has been diligently working to rebuild advertisers’ confidence through the implementation of new brand safety tools. These tools are designed to cultivate a more secure advertising environment on the platform. Although certain nonprofit organizations and researchers have made claims about a surge in hate speech and racist content since Tesla CEO Elon Musk took over X in October, the company vehemently refutes these allegations.

During an earnings call, Zuckerberg expressed optimism about Threads and mentioned that Meta has no plans to monetize the app until it establishes a stronger presence in the market.

Meta’s Threads Launches Online, Taking Aim at Elon Musk’s X

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